"In the media and the minds of most people, People for the Ethical Treatment of Animals (PETA) is the corporate embodiment of "animal rights". In some respects, this common belief in the connection between "animal rights" and PETA is understandable. Browse PETA's website or literature and you'll frequently see the terms "animal rights" and "vegan" mentioned favorably, as well as their motto, "Animals are not ours to eat, wear, experiment on, or use for entertainment". Indeed, PETA wants to be thought of as the largest and best-known "animal rights" organization in the world, and they have the resources, relative to other individuals and organizations involved in animal advocacy (approximately $34 million in annual revenues) to keep that impression strong in public discourse and the media.
Despite the "animal rights" public image PETA intentionally promotes, however, their underlying philosophy and activities, by and large, are decidedly welfarist and substantially contradict any coherent notion of animal rights." -- Dan Cudahy
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